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EverSport to stream J.League coverage internationally in SkyPerfecTV tie-up

By Martin Ross

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March 7, 2016 — EverSport, the online streaming sports portal, has signed a deal to provide live and on-demand internet coverage of Japanese soccer’s J.League, making the coverage of pay-TV broadcaster Sky PerfecTV available internationally.

EverSport is to stream the Japanese top flight in all regions worldwide outside of Japan in a landmark move for the league.

Sky PerfecTV holds the J.League’s overseas rights from 2015 to 2019 and domestically also broadcasts coverage on its digital satellite platform and offers live and on-demand internet coverage, but is now working with EverSport to deploy an OTT offering elsewhere.

The matches will be accompanied by Japanese commentary and will be offered free until the end of June, when a monthly subscription fee of $19.99 will kick in.

The 2016 J.League season kicked off last weekend.

Sky PerfecTV’s international rights deal signed last year not only covers the top-tier J1 League, but also the second-tier J2 League, the league cup (‘J.League Yamazaki Nabisco Cup’) and Japanese Super Cup.

At the time of the agreement 12 months ago, Sky PerfecTV said that there would be overseas coverage available via the J.League on Demand app, while Wakuwaku Japan, the entertainment channel that is part of the Sky Perfect JSAT Group, showed J.League matches in both Indonesia and Myanmar.

Current international broadcasters of the league include Sportdigital, the Germany-based subscription sports television and internet broadcaster.